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5 Most Important Email Marketing Must-Dos

1. Send Many and Send Often but Laser Beam Focus your Internet marketing.

Today's email marketing has been taken hostage by those that generate what we call
SPAM. Nonsense emails, noise and emails we pass over without reading more than the
subject. And that's just the ones that make it past the junk filters.

It's too bad too, because email marketing is one of the greatest inventions, isn't it? So
cheap. No postage. And when done right you can understand the effectiveness of every
email by reviewing statistics on how many people opened your marketing piece and
which items were clicked on the most.... more...

Three unsubscribes today? Thats GOOD News!

I was working away today, toiling on another email campaign for a new client when I
received three well grouped emails. Three different recipients of one of my general
mailing lists had just unsubscribed from me, not my clients, but me.

Now, if I had been over-emailing them I would have stopped and wondered what was
going on. Maybe I would have been concerned that I burned a few people out by over
indulging them with my incredible value-adding services.... more...

How many touches does it take to make your clients buy?

As in how many licks does it take to get to the center of that lollipop. The Owl says,
"A-One, A-two, A-three!"

Well if its going to take three, or eight, or 29, it might as well take one because
that's how much energy you use getting 29 emails sent to the same customer.

We set up a campaign and as soon as someone is entered into your database, the
campaign kicks off with the first introductory marketing piece, followed by... more...